But the truth is repetition is valuable. Repetition is how we remember. Repetition is how change—sorely needed—goes from an idea to a reality. And repetition never hurt a prayer.

Three years after the founding of Quarter Horse PR, it’s safe to say Principal and Founder Nicole Bestard has not only built an agency from the ground up, she’s created a culture that balances ambition and hard work with consideration and generosity. As Quarter Horse’s Senior Staff Writer, I sat down with Nicole to learn more about her path, and hear how she went from hating PR to founding Quarter Horse